Marketing Management
Kotler, Philip
Marketing Management - 15 - India Pearson 2016 - xxvi, 121 p.:
Part 1 Understanding Marketing Management Part 2 Capturing Marketing Insights Part 3 Connecting with Customers Part 4 Building Strong Brands Part 5 Creating Value Part 6 Communicating Value Part 7 Delivering Value Part 8 Conducting Marketing Responsibly for Long-Term Success
9789332557185
Marketing Management
Marketing Insights
Building Strong Brands
Creating Value
Communicating Value
658.8 / KOT
Marketing Management - 15 - India Pearson 2016 - xxvi, 121 p.:
Part 1 Understanding Marketing Management Part 2 Capturing Marketing Insights Part 3 Connecting with Customers Part 4 Building Strong Brands Part 5 Creating Value Part 6 Communicating Value Part 7 Delivering Value Part 8 Conducting Marketing Responsibly for Long-Term Success
9789332557185
Marketing Management
Marketing Insights
Building Strong Brands
Creating Value
Communicating Value
658.8 / KOT