Marketing Management (Record no. 23889)

MARC details
000 -LEADER
fixed length control field 00932nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180829155748.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171116b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332557185
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 15
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 121 p.:
505 ## - FORMATTED CONTENTS NOTE
Title Part 1 Understanding Marketing Management
-- Part 2 Capturing Marketing Insights
-- Part 3 Connecting with Customers
-- Part 4 Building Strong Brands
-- Part 5 Creating Value
-- Part 6 Communicating Value
-- Part 7 Delivering Value
-- Part 8 Conducting Marketing Responsibly for Long-Term Success
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Insights
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Building Strong Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creating Value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communicating Value
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kevin Lane Keller
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 16/11/2017 1 1 658.8 KOT 27848 16/03/2020 17/02/2020 16/11/2017 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 16/11/2017 3   658.8 KOT 27849 04/02/2020 03/10/2019 16/11/2017 General Books
    Dewey Decimal Classification   Not For Loan Reference CUTN Central Library CUTN Central Library Medicine, Technology & Management 16/11/2017     658.8 KOT 27850 04/02/2020   16/11/2017 Reference Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 18/11/2017 1   658.8 KOT 28255 04/02/2020 08/11/2019 18/11/2017 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 18/11/2017 1   658.8 KOT 28247 31/07/2019 17/07/2019 18/11/2017 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 18/11/2017 3 3 658.8 KOT 28253 16/03/2020 17/02/2020 18/11/2017 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 18/11/2017 1   658.8 KOT 28251 04/02/2020 11/12/2019 18/11/2017 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 18/11/2017 1   658.8 KOT 28249 27/08/2022 16/08/2022 18/11/2017 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 26/12/2017 4 2 658.8 KOT 28385 01/04/2021 04/03/2021 26/12/2017 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 25/01/2018     658.8 KOT 29476 04/02/2020   25/01/2018 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/08/2018 2   658.8 KOT 33733 16/03/2020 03/03/2020 29/08/2018 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/08/2018 2   658.8 KOT 33734 28/07/2022 07/04/2022 29/08/2018 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/08/2018 1   658.8 KOT 33735 04/02/2020 25/09/2019 29/08/2018 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/08/2018 3 1 658.8 KOT 33736 02/11/2020 07/10/2020 29/08/2018 General Books
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/08/2018     658.8 KOT 33737 29/08/2018   29/08/2018 General Books

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