Consumer beahviour in indian perspective :
Nair, Suja R.
Consumer beahviour in indian perspective : text and cases Suja R Nair - 2nd Ed. - Mumbai : Himalaya Pub. House, 2017 - 632 p. ill. 26 cm
1. An Introduction to Consumer Behaviour
2. Consumer Modelling 3. Consumer Perception
4. Consumer - Learning
5. Personality and Lifestyle Influences
6. Attitudes and Behaviour
7. Motivation
8. Demographics, Social Class and Culture
9. Reference Group Influences
10. Consumer Decision Making
11. Diffusion of Innovations and Opinion Leadership
12. Consumer Satisfaction
13. Relationship Marketing
14. Consumerism
15. Market Segmentation
16. Organisational Buying Behaviour
17. Online Consumer Behaviour
9789350974995
Organisational Behaviour
658.834 / NAI
Consumer beahviour in indian perspective : text and cases Suja R Nair - 2nd Ed. - Mumbai : Himalaya Pub. House, 2017 - 632 p. ill. 26 cm
1. An Introduction to Consumer Behaviour
2. Consumer Modelling 3. Consumer Perception
4. Consumer - Learning
5. Personality and Lifestyle Influences
6. Attitudes and Behaviour
7. Motivation
8. Demographics, Social Class and Culture
9. Reference Group Influences
10. Consumer Decision Making
11. Diffusion of Innovations and Opinion Leadership
12. Consumer Satisfaction
13. Relationship Marketing
14. Consumerism
15. Market Segmentation
16. Organisational Buying Behaviour
17. Online Consumer Behaviour
9789350974995
Organisational Behaviour
658.834 / NAI