MARC details
| 000 -LEADER |
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| fixed length control field |
01205nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180508151423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180508b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789350974995 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.834 |
| Item number |
NAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nair, Suja R. |
| 245 ## - TITLE STATEMENT |
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| Title |
Consumer beahviour in indian perspective : |
| Remainder of title |
text and cases |
| Statement of responsibility, etc |
Suja R Nair |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mumbai : |
| Name of publisher, distributor, etc |
Himalaya Pub. House, |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
632 p. |
| Other physical details |
ill. |
| Dimensions |
26 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. An Introduction to Consumer Behaviour<br/> |
| -- |
2. Consumer Modelling |
| -- |
3. Consumer Perception<br/> |
| -- |
4. Consumer - Learning<br/><br/> |
| -- |
5. Personality and Lifestyle Influences<br/><br/><br/> |
| -- |
6. Attitudes and Behaviour<br/><br/><br/><br/> |
| -- |
7. Motivation <br/><br/><br/><br/> |
| -- |
8. Demographics, Social Class and Culture<br/><br/><br/><br/><br/> |
| -- |
9. Reference Group Influences <br/><br/><br/><br/><br/> |
| -- |
10. Consumer Decision Making<br/><br/><br/><br/><br/> |
| -- |
11. Diffusion of Innovations and Opinion Leadership<br/><br/><br/><br/><br/> |
| -- |
12. Consumer Satisfaction<br/><br/><br/><br/><br/><br/> |
| -- |
13. Relationship Marketing <br/><br/><br/><br/><br/> |
| -- |
14. Consumerism<br/><br/><br/><br/> |
| -- |
15. Market Segmentation <br/><br/><br/><br/> |
| -- |
16. Organisational Buying Behaviour<br/><br/><br/><br/><br/> |
| -- |
17. Online Consumer Behaviour<br/><br/><br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Organisational Behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
