Consumer Behavior
Hawkins, Del I.
Consumer Behavior Building Marketing Strategy Del I. Hawkins, David L.Motherbaugh, and Amit Mookerjee - 12 Ed. (Special Indian Edition) - Chennai : McGraw Hill Education, 2016. - xxxv, 776 p. ill. ; 24 cm.
Introduction External Influences Internal Influences Consumer Decision Process Organizations as Consumers Consumer Behavior and Marketing Regulation
9789351344797
Marketing research--Methodology
658.834 / HAW
Consumer Behavior Building Marketing Strategy Del I. Hawkins, David L.Motherbaugh, and Amit Mookerjee - 12 Ed. (Special Indian Edition) - Chennai : McGraw Hill Education, 2016. - xxxv, 776 p. ill. ; 24 cm.
Introduction External Influences Internal Influences Consumer Decision Process Organizations as Consumers Consumer Behavior and Marketing Regulation
9789351344797
Marketing research--Methodology
658.834 / HAW