Consumer behavior analysis : (a) rational approach to consumer choice
Hantula, Donald A.
Consumer behavior analysis : (a) rational approach to consumer choice - London Routledge 2013 - ix, 255 p. illustrations 25 cm
Introduction: the analysis of consumer behavior Invitation to consumer behavior analysis Implications of motivating operations for the functional analysis of consumer choice On the evolutionary bases of consumer reinforcement A prompting procedure for increasing sales in a small pet store Substitutability and independence: matching analysis of brands and products Consumer brand choice: money allocation as a function of brand reinforcing attributes Market segmentation from a behavioral perspective --
The motivating effect of antecedent stimuli on the web shop: a conjoint analysis of the impact of antecedent stimuli at the point of online purchase The effects of a point-of-purchase display on relative sales: an in-store experimental evaluation --
In-store experimental approach to pricing and consumer behavior Trick or treat? An examination of marketing relationships in a nondeceptive conterfeit market From job analysis to performance management: a synergistic rapprochement to organizational effectiveness From producers to consumers: a research agenda for consumer behavior analysis
9780415519205
658.834 / HAN
Consumer behavior analysis : (a) rational approach to consumer choice - London Routledge 2013 - ix, 255 p. illustrations 25 cm
Introduction: the analysis of consumer behavior Invitation to consumer behavior analysis Implications of motivating operations for the functional analysis of consumer choice On the evolutionary bases of consumer reinforcement A prompting procedure for increasing sales in a small pet store Substitutability and independence: matching analysis of brands and products Consumer brand choice: money allocation as a function of brand reinforcing attributes Market segmentation from a behavioral perspective --
The motivating effect of antecedent stimuli on the web shop: a conjoint analysis of the impact of antecedent stimuli at the point of online purchase The effects of a point-of-purchase display on relative sales: an in-store experimental evaluation --
In-store experimental approach to pricing and consumer behavior Trick or treat? An examination of marketing relationships in a nondeceptive conterfeit market From job analysis to performance management: a synergistic rapprochement to organizational effectiveness From producers to consumers: a research agenda for consumer behavior analysis
9780415519205
658.834 / HAN