MARC details
| 000 -LEADER |
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| fixed length control field |
01615nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180606115526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180606b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415519205 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.834 |
| Item number |
HAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hantula, Donald A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior analysis : (a) rational approach to consumer choice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London |
| Name of publisher, distributor, etc |
Routledge |
| Date of publication, distribution, etc |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 255 p. |
| Other physical details |
illustrations |
| Dimensions |
25 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Contents |
Introduction: the analysis of consumer behavior |
| Title |
Invitation to consumer behavior analysis |
| -- |
Implications of motivating operations for the functional analysis of consumer choice |
| -- |
On the evolutionary bases of consumer reinforcement |
| -- |
A prompting procedure for increasing sales in a small pet store |
| -- |
Substitutability and independence: matching analysis of brands and products |
| -- |
Consumer brand choice: money allocation as a function of brand reinforcing attributes |
| -- |
Market segmentation from a behavioral perspective --<br/> |
| -- |
The motivating effect of antecedent stimuli on the web shop: a conjoint analysis of the impact of antecedent stimuli at the point of online purchase |
| -- |
The effects of a point-of-purchase display on relative sales: an in-store experimental evaluation --<br/> |
| -- |
In-store experimental approach to pricing and consumer behavior |
| -- |
Trick or treat? An examination of marketing relationships in a nondeceptive conterfeit market |
| -- |
From job analysis to performance management: a synergistic rapprochement to organizational effectiveness |
| -- |
From producers to consumers: a research agenda for consumer behavior analysis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
