Creating the strategy :
Gould, Rennie.
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. - London ; Philadelphia : Kogan Page, c2012. - x, 238 p. : ill. ; 24 cm.
Includes index.
Part.1 Sales and Customer Strategy Part.2 Creating Strategy Part.3 Managing Strategy Part.4 Implementing Strategy
9780749463717 9780749463724 9780749466145 (pbk.)
Industrial marketing.
Strategic planning.
Customer relations.
658.802 / GOU
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. - London ; Philadelphia : Kogan Page, c2012. - x, 238 p. : ill. ; 24 cm.
Includes index.
Part.1 Sales and Customer Strategy Part.2 Creating Strategy Part.3 Managing Strategy Part.4 Implementing Strategy
9780749463717 9780749463724 9780749466145 (pbk.)
Industrial marketing.
Strategic planning.
Customer relations.
658.802 / GOU