Precision marketing :
Zoratti, Sandra.
Precision marketing : maximizing revenue through relevance / Sandra Zoratti, Lee Gallagher. - London ; Philadelphia : Kogan Page, 2012. - xvi, 208 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749465353 9780749465360
Target marketing.
Consumer behavior.
Market segmentation.
Marketing.
658.802 / ZOR
Precision marketing : maximizing revenue through relevance / Sandra Zoratti, Lee Gallagher. - London ; Philadelphia : Kogan Page, 2012. - xvi, 208 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749465353 9780749465360
Target marketing.
Consumer behavior.
Market segmentation.
Marketing.
658.802 / ZOR