Precision marketing : (Record no. 25568)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00967cam a22002894a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180803152205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120109s2012 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749465353 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749465360 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23 |
| Item number | ZOR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zoratti, Sandra. |
| 245 10 - TITLE STATEMENT | |
| Title | Precision marketing : |
| Remainder of title | maximizing revenue through relevance / |
| Statement of responsibility, etc | Sandra Zoratti, Lee Gallagher. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Philadelphia : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 208 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gallagher, Lee. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 03/08/2018 | 658.802 ZOR | 33546 | 04/02/2020 | 03/08/2018 | General Books | |||||
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 03/08/2018 | 658.802 ZOR | 33547 | 04/02/2020 | 03/08/2018 | General Books | |||||
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 03/08/2018 | 658.802 ZOR | 33548 | 04/02/2020 | 03/08/2018 | General Books |