Managing retailing /
Sinha, Piyush Kumar,
Managing retailing / Piyush Kumar Sinha, Dwarika Prasad Uniyal. - 2nd ed. - New Delhi ; Oxford : Oxford University Press, c2012. - xiv, 566 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
The Domain of Retailing Indian Retail Industry Retailing in Other Countries Understanding Shopping and Shoppers Delivering Value through Retail Format Deciding Location Category Management Supply Chain Management Retail Buying Store Layout and Design Retail Marketing Strategy Point of Purchase Communication Establishing a Pricing Strategy Building Store Loyalty The Shop as a Social Entity Technology in Retailing
The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.
9780198075943 0198075944
Retail trade
Retail trade.--Management.--India
381.109 / SIN
Managing retailing / Piyush Kumar Sinha, Dwarika Prasad Uniyal. - 2nd ed. - New Delhi ; Oxford : Oxford University Press, c2012. - xiv, 566 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
The Domain of Retailing Indian Retail Industry Retailing in Other Countries Understanding Shopping and Shoppers Delivering Value through Retail Format Deciding Location Category Management Supply Chain Management Retail Buying Store Layout and Design Retail Marketing Strategy Point of Purchase Communication Establishing a Pricing Strategy Building Store Loyalty The Shop as a Social Entity Technology in Retailing
The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.
9780198075943 0198075944
Retail trade
Retail trade.--Management.--India
381.109 / SIN