MARC details
000 -LEADER |
fixed length control field |
01572cam a2200277 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180830113850.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120904s2012 ii a b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780198075943 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0198075944 |
041 ## - LANGUAGE CODE |
Language |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
381.109 |
Item number |
SIN |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sinha, Piyush Kumar, |
245 10 - TITLE STATEMENT |
Title |
Managing retailing / |
Statement of responsibility, etc |
Piyush Kumar Sinha, Dwarika Prasad Uniyal. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi ; |
-- |
Oxford : |
Name of publisher, distributor, etc |
Oxford University Press, |
Date of publication, distribution, etc |
c2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 566 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
505 ## - FORMATTED CONTENTS NOTE |
Title |
The Domain of Retailing |
-- |
Indian Retail Industry |
-- |
Retailing in Other Countries |
-- |
Understanding Shopping and Shoppers |
-- |
Delivering Value through Retail Format |
-- |
Deciding Location |
-- |
Category Management |
-- |
Supply Chain Management |
-- |
Retail Buying |
-- |
Store Layout and Design |
-- |
Retail Marketing Strategy |
-- |
Point of Purchase Communication |
-- |
Establishing a Pricing Strategy |
-- |
Building Store Loyalty |
-- |
The Shop as a Social Entity |
-- |
Technology in Retailing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Retail trade |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Retail trade. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Uniyal, Dwarika Prasad. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
General Books |
520 ## - SUMMARY, ETC. |
Summary, etc |
The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Geographic subdivision |
India |
General subdivision |
Management. |