Consumer Behaviour
Chhabra, Gurpreet Kaur
Consumer Behaviour Gurpreet Kaur Chhabra - 1st Ed. - New Delhi : Biztantra, 2015. - xxxi, 372 p. : ill.; 24 cm.
Consumer Behaviour- An Overview
Consumer Research
Segmenting, Targeting & Positioning
Consumer Decision Process: Consumer Involvement and Information Processing through Various Stages
Factors Influencing Consumer Behaviour
Environmental Factors Influencing Consumer Behaviour: Role of Culture and Sub-culture
Environmental Factors Influencing Consumer Behaviour: Role of Social Class, Family, Opinion Leaders and Reference Groups
Personal Factors Influencing Consumer Behaviour: Personality & Consumer Motivation
Consumer Attitudes: Formation and Attitude Change Strategies
Consumer Decision Making: Buying Situations & Consumer Decision Models
Understanding Consumer Behaviour in Retail: An Introduction to the Retail Sector
Understanding Retail Consumer Behaviour and Type of Retail Shoppers
Understanding Behaviour of Rural Consumer
Understanding Consumer Behaviour in Service Sector
Reaching Out to the Customer in the Digital World
Consumerism: Current Trends and Laws on Consumer Protection in India
This book encompasses all possible aspects of consumer behavior understood and studied so far. The book has been divided into Two parts. The First Part of the book (including chapters 1 to 10) comprehensively covers various topics under the ambit of consumer behaviour studies. The Second Part of the book (including chapters 11 to 16) has been dedicated to consumer behaviour peculiar to particular sectors. Individual chapters have been dedicated to develop an understanding of changing consumer trends and behaviour often seen in rural, retail and service sectors. Due to an increase in the trend of online buying in India, online buyers’ behaviour and factors influencing online buyer behaviour, have also been included in the book.
9789351197805
Consumer Behaviour
658.834 / CHH
Consumer Behaviour Gurpreet Kaur Chhabra - 1st Ed. - New Delhi : Biztantra, 2015. - xxxi, 372 p. : ill.; 24 cm.
Consumer Behaviour- An Overview
Consumer Research
Segmenting, Targeting & Positioning
Consumer Decision Process: Consumer Involvement and Information Processing through Various Stages
Factors Influencing Consumer Behaviour
Environmental Factors Influencing Consumer Behaviour: Role of Culture and Sub-culture
Environmental Factors Influencing Consumer Behaviour: Role of Social Class, Family, Opinion Leaders and Reference Groups
Personal Factors Influencing Consumer Behaviour: Personality & Consumer Motivation
Consumer Attitudes: Formation and Attitude Change Strategies
Consumer Decision Making: Buying Situations & Consumer Decision Models
Understanding Consumer Behaviour in Retail: An Introduction to the Retail Sector
Understanding Retail Consumer Behaviour and Type of Retail Shoppers
Understanding Behaviour of Rural Consumer
Understanding Consumer Behaviour in Service Sector
Reaching Out to the Customer in the Digital World
Consumerism: Current Trends and Laws on Consumer Protection in India
This book encompasses all possible aspects of consumer behavior understood and studied so far. The book has been divided into Two parts. The First Part of the book (including chapters 1 to 10) comprehensively covers various topics under the ambit of consumer behaviour studies. The Second Part of the book (including chapters 11 to 16) has been dedicated to consumer behaviour peculiar to particular sectors. Individual chapters have been dedicated to develop an understanding of changing consumer trends and behaviour often seen in rural, retail and service sectors. Due to an increase in the trend of online buying in India, online buyers’ behaviour and factors influencing online buyer behaviour, have also been included in the book.
9789351197805
Consumer Behaviour
658.834 / CHH