Consumer Behaviour Gurpreet Kaur Chhabra

By:

Chhabra, Gurpreet Kaur

Material type: Text

TextLanguage: English Publication details: New Delhi : Biztantra, 2015.Edition: 1st EdDescription: xxxi, 372 p. : ill.; 24 cmISBN:

9789351197805

Subject(s):

Consumer Behaviour

DDC classification:

658.834 CHH

Contents:

Consumer Behaviour- An Overview Consumer Research Segmenting, Targeting & Positioning Consumer Decision Process: Consumer Involvement and Information Processing through Various Stages Factors Influencing Consumer Behaviour Environmental Factors Influencing Consumer Behaviour: Role of Culture and Sub-culture Environmental Factors Influencing Consumer Behaviour: Role of Social Class, Family, Opinion Leaders and Reference Groups Personal Factors Influencing Consumer Behaviour: Personality & Consumer Motivation Consumer Attitudes: Formation and Attitude Change Strategies Consumer Decision Making: Buying Situations & Consumer Decision Models Understanding Consumer Behaviour in Retail: An Introduction to the Retail Sector Understanding Retail Consumer Behaviour and Type of Retail Shoppers Understanding Behaviour of Rural Consumer Understanding Consumer Behaviour in Service Sector Reaching Out to the Customer in the Digital World Consumerism: Current Trends and Laws on Consumer Protection in India

Summary: This book encompasses all possible aspects of consumer behavior understood and studied so far. The book has been divided into Two parts. The First Part of the book (including chapters 1 to 10) comprehensively covers various topics under the ambit of consumer behaviour studies. The Second Part of the book (including chapters 11 to 16) has been dedicated to consumer behaviour peculiar to particular sectors. Individual chapters have been dedicated to develop an understanding of changing consumer trends and behaviour often seen in rural, retail and service sectors. Due to an increase in the trend of online buying in India, online buyers’ behaviour and factors influencing online buyer behaviour, have also been included in the book.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 CHH (Browse shelf(Opens below))	Available		33833

Consumer Behaviour- An Overview

Consumer Research

Segmenting, Targeting & Positioning

Consumer Decision Process: Consumer Involvement and Information Processing through Various Stages
Factors Influencing Consumer Behaviour

Environmental Factors Influencing Consumer Behaviour: Role of Culture and Sub-culture

Environmental Factors Influencing Consumer Behaviour: Role of Social Class, Family, Opinion Leaders and Reference Groups

Personal Factors Influencing Consumer Behaviour: Personality & Consumer Motivation

Consumer Attitudes: Formation and Attitude Change Strategies

Consumer Decision Making: Buying Situations & Consumer Decision Models

Understanding Consumer Behaviour in Retail: An Introduction to the Retail Sector

Understanding Retail Consumer Behaviour and Type of Retail Shoppers

Understanding Behaviour of Rural Consumer

Understanding Consumer Behaviour in Service Sector

Reaching Out to the Customer in the Digital World

Consumerism: Current Trends and Laws on Consumer Protection in India

This book encompasses all possible aspects of consumer behavior understood and studied so far. The book has been divided into Two parts. The First Part of the book (including chapters 1 to 10) comprehensively covers various topics under the ambit of consumer behaviour studies. The Second Part of the book (including chapters 11 to 16) has been dedicated to consumer behaviour peculiar to particular sectors. Individual chapters have been dedicated to develop an understanding of changing consumer trends and behaviour often seen in rural, retail and service sectors. Due to an increase in the trend of online buying in India, online buyers’ behaviour and factors influencing online buyer behaviour, have also been included in the book.

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