Business Communication:

Kalia, Shalini

Business Communication: A Practice-Oriented Approach Shalini Kalia ; Shailja Agarwal - New Delhi : Wiley, 2015. - xxxiv, 346 p. : ill.; 24 cm.

Understanding Business Communication Interpersonal Communication Designing and Delivering Oral Presentations Fundamentals of Business Writing
Drafting Business Messages
Writing Effective Reports
Cross-Cultural Communication Communicating Through Technology Employment Communication

This is a comprehensive textbook designed especially for management students. The uniqueness of this book lies in the way it approaches the subject of business communication - it follows a practice-oriented approach to explain the core concepts of business communication with the help of real-life case situations, examples, exhibits, etc. The book targets to set the mental faculty of students to motion into dealing with day-to-day communication challenges through rigorous, innovative and interesting activities like diagnostic surveys, simulations, role plays, reflection journals, case studies, video cases, etc.

9788126554799


Business communication
Communication in management
Communication in organizations

658.45 / KAL

Powered by Koha