MARC details
000 -LEADER |
fixed length control field |
01600nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180904153505.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180904b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788126554799 |
041 ## - LANGUAGE CODE |
Language |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.45 |
Item number |
KAL |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kalia, Shalini |
245 ## - TITLE STATEMENT |
Title |
Business Communication: |
Remainder of title |
A Practice-Oriented Approach |
Statement of responsibility, etc |
Shalini Kalia ; Shailja Agarwal |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi : |
Name of publisher, distributor, etc |
Wiley, |
Date of publication, distribution, etc |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxiv, 346 p. : |
Other physical details |
ill.; |
Dimensions |
24 cm. |
505 ## - FORMATTED CONTENTS NOTE |
Title |
Understanding Business Communication |
-- |
Interpersonal Communication |
-- |
Designing and Delivering Oral Presentations |
-- |
Fundamentals of Business Writing<br/> |
-- |
Drafting Business Messages<br/> |
-- |
Writing Effective Reports<br/> |
-- |
Cross-Cultural Communication |
-- |
Communicating Through Technology |
-- |
Employment Communication |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business communication |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in organizations |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Agarwal, Shailja |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
General Books |
520 ## - SUMMARY, ETC. |
Summary, etc |
This is a comprehensive textbook designed especially for management students. The uniqueness of this book lies in the way it approaches the subject of business communication - it follows a practice-oriented approach to explain the core concepts of business communication with the help of real-life case situations, examples, exhibits, etc. The book targets to set the mental faculty of students to motion into dealing with day-to-day communication challenges through rigorous, innovative and interesting activities like diagnostic surveys, simulations, role plays, reflection journals, case studies, video cases, etc. |