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Berman, Barry

Retail management : a strategic approach Barry Berman; Joel R Evans; Mini Mathur - 11th ed. - Noida : Pearson Education, 2011. - xxvii, 652 p. : ill.; 26 cm.

1. An Introduction to Retailing

2. Building and Sustaining Relationships in Retailing


3. Strategic Planning in Retailing




4. Retail Institutions by Ownership






5. Retail Institutions by Store-Based Strategy Mix







6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing








7. Identifying and Understanding Consumers








8. Information Gathering and Processing in Retailing








9. Trading-Area Analysis









10. Site Selection










10. Site Selection










11. Retail Organization and Human Resource Management










12. Operations Management: Financial Dimensions










13. Operations Management: Operational Dimensions












14. Developing Merchandise Plans













15. Implementing Merchandise Plans













16. Financial Merchandise Management














17. Pricing in Retailing














18. Establishing and Maintaining a Retail Image















19. Promotional Strategy

















20. Integrating and Controlling the Retail Strategy


















ISBN: 9788131733769

Subjects--Topical Terms:
Retail trade--Management

Dewey Class. No.: 658.87 / BER