MARC details
| 000 -LEADER |
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| fixed length control field |
01953nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180905172636.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180905b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788131733769 |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.87 |
| Item number |
BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Berman, Barry |
| 245 ## - TITLE STATEMENT |
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| Title |
Retail management : |
| Remainder of title |
a strategic approach |
| Statement of responsibility, etc |
Barry Berman; Joel R Evans; Mini Mathur |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Noida : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxvii, 652 p. : |
| Other physical details |
ill.; |
| Dimensions |
26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
1. An Introduction to Retailing<br/><br/> |
| -- |
2. Building and Sustaining Relationships in Retailing<br/><br/><br/> |
| -- |
3. Strategic Planning in Retailing<br/><br/><br/><br/><br/> |
| -- |
4. Retail Institutions by Ownership<br/><br/><br/><br/><br/><br/><br/> |
| -- |
5. Retail Institutions by Store-Based Strategy Mix<br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing<br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
7. Identifying and Understanding Consumers<br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
8. Information Gathering and Processing in Retailing<br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
9. Trading-Area Analysis<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
10. Site Selection<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
10. Site Selection<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
11. Retail Organization and Human Resource Management<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
12. Operations Management: Financial Dimensions<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
13. Operations Management: Operational Dimensions<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
14. Developing Merchandise Plans<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
15. Implementing Merchandise Plans<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
16. Financial Merchandise Management<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
17. Pricing in Retailing<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
18. Establishing and Maintaining a Retail Image<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
19. Promotional Strategy<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| -- |
20. Integrating and Controlling the Retail Strategy<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Retail trade--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Evans, Joel R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mathur, Mini |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
