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Marketing Management

Chopra, P. K.

Marketing Management P. K. Chopra; Bhawna Mehra - New Delhi : Dreamtech Press, 2016. - xi, 236 p. ill.; 26 cm.

Fundamentals of marketing Principles and Precepts of Marketing Management Product Decisions Pricing Decisions Distribution Decisions Communication Mix in Marketing Marketing strategies Neo-Marketing Trends

ISBN: 9788177228427

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / CHO

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