Strategic management :

Pearce, John A;

Strategic management : Formulation, implementation, and control - 9th - Boston : McGraw-Hill, 2005 - xxix, 935 p.: ill. some Color 27 cm

Ch. 1. Strategic management --
Ch. 2. Defining the company's mission and social responsibility --
App. BB&T vision, mission, and purpose --
Ch. 3. The external environment --
App. Sources for environmental forecasting --
Ch. 4. The global environment : strategic considerations for multinational firms --
App. Components of the multinational environment --
Ch. 5. Internal analysis --
App. Using financial analysis --
Ch. 6. Formulating long-term objectives and grand strategies --
Ch. 7. Strategic analysis and choice in single- or dominant-product businesses : building sustainable competitive advantages --
Ch. 8. Strategic analysis and choice in the multibusiness company : rationalizing diversification and building shareholder value --
Ch. 9. Implementing strategy through short-term objectives, functional tactics, reward system, and employee empowerment --
App. Functional tactics --
Ch. 10. Implementing strategy : structure, leadership, and culture --

9780072980073


Strategic planning

658.401 / PEA