Modern marketing research :
Feinberg, Fred M,
Modern marketing research : concepts, methods, and cases ; Fred M. Feinberg; Thomas C. Kinnear & James R. Taylor. - 2nd ed., International ed. - Australia ; United Kingdom : Cengage Learning, 2013. - xxx, 689 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
Part 1. The research process, data sources,and measurment issues Part 2. Project and survey design, data collection, and sampling Part 3. Data analysis, advanced topics, and the final report
9788131519448 8131519449
Marketing research
Marketing
Analyse statistique.
Méthodologie de recherche.
Enquête sociale.--Textbooks.--Management--Textbooks.
658.83 / FEI
Modern marketing research : concepts, methods, and cases ; Fred M. Feinberg; Thomas C. Kinnear & James R. Taylor. - 2nd ed., International ed. - Australia ; United Kingdom : Cengage Learning, 2013. - xxx, 689 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
Part 1. The research process, data sources,and measurment issues Part 2. Project and survey design, data collection, and sampling Part 3. Data analysis, advanced topics, and the final report
9788131519448 8131519449
Marketing research
Marketing
Analyse statistique.
Méthodologie de recherche.
Enquête sociale.--Textbooks.--Management--Textbooks.
658.83 / FEI