Rural Marketing

Kumar, Dinesh, 1937 December 2-

Rural Marketing Challenges and Opportunities Dinesh Kumar & Punam Gupta. - First ed. - New Delhi, India ; Thousand Oaks, California : SAGE, 2017. - xxix, 494, I-8 pages : illustrations ; 24 cm

Includes index.

1. The rural market
2. Introduction to rural marketing
3. The rural market
4. The rural consumer
5. Strategies for rural marketing
6. Rural marketing strategy
7. Marketing approach and rural research
8. Distribution channels for rural areas
9. Pricing and marketing communication in rural markets
10. Marketing for rural areas 11. Agribusiness
12. Marketing of agricultural produce
13. ICT in rural marketing
14. Management of sales force in rural marketing
15. Future of rural marketing

An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.

9789386062765


Marketing
Target marketing
Poor
Business planning--India.--India.--India.--India.


India--Rural conditions.

658.800 / KUM