Rural Marketing (Record no. 29491)

MARC details
000 -LEADER
fixed length control field 01788cam a22003978i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190814171151.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170502s2017 cau 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789386062765
041 ## - LANGUAGE CODE
Language English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800
Edition number 23
Item number KUM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Dinesh,
245 10 - TITLE STATEMENT
Title Rural Marketing
Remainder of title Challenges and Opportunities
Statement of responsibility, etc Dinesh Kumar & Punam Gupta.
250 ## - EDITION STATEMENT
Edition statement First ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi, India ; Thousand Oaks, California :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 494, I-8 pages :
Other physical details illustrations ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Title 1. The rural market <br/>
-- 2. Introduction to rural marketing <br/>
-- 3. The rural market <br/>
-- 4. The rural consumer <br/>
-- 5. Strategies for rural marketing <br/>
-- 6. Rural marketing strategy <br/>
-- 7. Marketing approach and rural research <br/>
-- 8. Distribution channels for rural areas <br/>
-- 9. Pricing and marketing communication in rural markets <br/>
-- 10. Marketing for rural areas
-- 11. Agribusiness <br/>
-- 12. Marketing of agricultural produce <br/>
-- 13. ICT in rural marketing <br/>
-- 14. Management of sales force in rural marketing <br/>
-- 15. Future of rural marketing
520 ## - SUMMARY, ETC.
Summary, etc An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Poor
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gupta, Punam,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
100 1# - MAIN ENTRY--PERSONAL NAME
Dates associated with a name 1937 December 2-
Relator term author.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1708
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Geographic subdivision India.
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name India
General subdivision Rural conditions.
700 1# - ADDED ENTRY--PERSONAL NAME
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b rip
c orignew
d 1
e ecip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 14/08/2019   658.800 KUM 37308 04/02/2020 14/08/2019 General Books