Social Media Marketing
Tuten, Tracy L,
Social Media Marketing Tracy L. Tuten & Michael R. Solomon. - 2nd ed. - Los Angeles : SAGE, 2015. - xiv, 306, C6, AP6, I4 pages : illustrations ; 24 cm. - Sage : texts . - Sage texts. .
Features free companion website with PowerPoint slides, instructor’s manual, test bank and additional case studies.
Includes bibliographical references and index.
Part I: Foundations of Social Media Marketing Chapter 1. The Horizontal Revolution Chapter 2. Social Media Marketing Strategy Chapter 3. Social Consumers Chapter 4. Network Structure and Group Influence in Social Media Part II: The Four Zones of Social Media Chapter 5. Social Community Chapter 6. Social Publishing Chapter 7. Social Entertainment Chapter 8. Social Commerce Part III: Social Media Data Management and Measurement Chapter 9. Social Media for Consumer Insight Chapter 10. Social Media Metrics
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights
9789351509240
Social media
Online social networks
Internet marketing.--Economic aspects.--Economic aspects.
658.872 / TUT
Social Media Marketing Tracy L. Tuten & Michael R. Solomon. - 2nd ed. - Los Angeles : SAGE, 2015. - xiv, 306, C6, AP6, I4 pages : illustrations ; 24 cm. - Sage : texts . - Sage texts. .
Features free companion website with PowerPoint slides, instructor’s manual, test bank and additional case studies.
Includes bibliographical references and index.
Part I: Foundations of Social Media Marketing Chapter 1. The Horizontal Revolution Chapter 2. Social Media Marketing Strategy Chapter 3. Social Consumers Chapter 4. Network Structure and Group Influence in Social Media Part II: The Four Zones of Social Media Chapter 5. Social Community Chapter 6. Social Publishing Chapter 7. Social Entertainment Chapter 8. Social Commerce Part III: Social Media Data Management and Measurement Chapter 9. Social Media for Consumer Insight Chapter 10. Social Media Metrics
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights
9789351509240
Social media
Online social networks
Internet marketing.--Economic aspects.--Economic aspects.
658.872 / TUT