Localization strategies for global e-business
Singh, Nitish.
Localization strategies for global e-business Nitish Singh. - Cambridge : Cambridge University Press, 2012. - xiv, 331 p. : ill. ; 26 cm.
Includes bibliographical references and index.
1. Global e-commerce opportunities and challenges 2. International e-business expansion and market entry strategies 3. Global online consumer segmentation 4. Web globalization strategies 5. Developing international websites: internationalization 6. Effectively localizing international websites 7. Managing a web globalization value chain 8. Optimizing international websites 9. Assessing web globalization efforts 10. Strategic industry insights into emerging localization trends
9781107008892 (hbk.) : 1107008891 (hbk.) :
Web site development.
Electronic commerce.
International trade.
Business networks.
Internet marketing.
658.872 / SIN
Localization strategies for global e-business Nitish Singh. - Cambridge : Cambridge University Press, 2012. - xiv, 331 p. : ill. ; 26 cm.
Includes bibliographical references and index.
1. Global e-commerce opportunities and challenges 2. International e-business expansion and market entry strategies 3. Global online consumer segmentation 4. Web globalization strategies 5. Developing international websites: internationalization 6. Effectively localizing international websites 7. Managing a web globalization value chain 8. Optimizing international websites 9. Assessing web globalization efforts 10. Strategic industry insights into emerging localization trends
9781107008892 (hbk.) : 1107008891 (hbk.) :
Web site development.
Electronic commerce.
International trade.
Business networks.
Internet marketing.
658.872 / SIN