MARC details
000 -LEADER |
fixed length control field |
01349pam a2200289 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190816110159.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110727s2012 enka b 001 0 eng c |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781107008892 (hbk.) : |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1107008891 (hbk.) : |
041 ## - LANGUAGE CODE |
Language |
English |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukscp |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Edition number |
22 |
Item number |
SIN |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Singh, Nitish. |
245 10 - TITLE STATEMENT |
Title |
Localization strategies for global e-business |
Statement of responsibility, etc |
Nitish Singh. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Cambridge : |
Name of publisher, distributor, etc |
Cambridge University Press, |
Date of publication, distribution, etc |
2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 331 p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
505 ## - FORMATTED CONTENTS NOTE |
Title |
1. Global e-commerce opportunities and challenges |
-- |
2. International e-business expansion and market entry strategies |
-- |
3. Global online consumer segmentation |
-- |
4. Web globalization strategies |
-- |
5. Developing international websites: internationalization |
-- |
6. Effectively localizing international websites |
-- |
7. Managing a web globalization value chain |
-- |
8. Optimizing international websites |
-- |
9. Assessing web globalization efforts |
-- |
10. Strategic industry insights into emerging localization trends |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Web site development. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Electronic commerce. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International trade. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business networks. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
General Books |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |