Communication research methodology :
Pettey, Gary R., 1951-
Communication research methodology : a strategic communication science approach to applied research / Gary R. Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask. - Florence : Taylor and Francis Routledge 2017 - xiv, 197 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Chapter 1: Reality, What a Concept: Definition Is Everything Chapter 2: Six of One, Half a Dozen of the Other: Explication, Validity, Reliability, and Measurement Chapter 3: Ladies and Gentlemen, Place Your Bets: Probability, Sampling Theory, and Hypothesis Testing Chapter 4: Ask It in the Form of a Question, Please: Developing Questions and Creating Groups Chapter 5: Are They Apples and Oranges, or Fruit?: Describing Groups Chapter 6: Getting to Know You: Empirical Qualitative Approaches Chapter 7: Intelligent Design: Basic Approaches to Design Chapter 8: Kids, Don't Try This at Home: Experimental Design Chapter 9: Survey Says: Survey Methodology Chapter 10: Is It a Boy or a Girl? Are Those the Only Choices?: Content Analysis Chapter 11: And What Does It All Mean?: Analytic Principles Chapter 12: The Count Says: Quantitative Approaches Chapter 13: Who Are You Calling a Deviate?: Group Differences, ANOVA and the F
Chapter 14: We Need To Have a Talk About Relationships: Correlation, Simple Regression, Multiple Regression
9780415507448 (pbk.) 9780415507431 (hardback)
Communication--Research--Methodology.
302.20721 / PET
Communication research methodology : a strategic communication science approach to applied research / Gary R. Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask. - Florence : Taylor and Francis Routledge 2017 - xiv, 197 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Chapter 1: Reality, What a Concept: Definition Is Everything Chapter 2: Six of One, Half a Dozen of the Other: Explication, Validity, Reliability, and Measurement Chapter 3: Ladies and Gentlemen, Place Your Bets: Probability, Sampling Theory, and Hypothesis Testing Chapter 4: Ask It in the Form of a Question, Please: Developing Questions and Creating Groups Chapter 5: Are They Apples and Oranges, or Fruit?: Describing Groups Chapter 6: Getting to Know You: Empirical Qualitative Approaches Chapter 7: Intelligent Design: Basic Approaches to Design Chapter 8: Kids, Don't Try This at Home: Experimental Design Chapter 9: Survey Says: Survey Methodology Chapter 10: Is It a Boy or a Girl? Are Those the Only Choices?: Content Analysis Chapter 11: And What Does It All Mean?: Analytic Principles Chapter 12: The Count Says: Quantitative Approaches Chapter 13: Who Are You Calling a Deviate?: Group Differences, ANOVA and the F
Chapter 14: We Need To Have a Talk About Relationships: Correlation, Simple Regression, Multiple Regression
9780415507448 (pbk.) 9780415507431 (hardback)
Communication--Research--Methodology.
302.20721 / PET