MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02184cam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190817122619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150102s2017 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415507448 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415507431 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780203126349 (ebook) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.20721 |
| Edition number |
23 |
| Item number |
PET |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pettey, Gary R., |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Communication research methodology : |
| Remainder of title |
a strategic communication science approach to applied research / |
| Statement of responsibility, etc |
Gary R. Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Florence : Taylor and Francis |
| Name of publisher, distributor, etc |
Routledge |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 197 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 1: Reality, What a Concept: Definition Is Everything |
| -- |
Chapter 2: Six of One, Half a Dozen of the Other: Explication, Validity, Reliability, and Measurement |
| -- |
Chapter 3: Ladies and Gentlemen, Place Your Bets: Probability, Sampling Theory, and Hypothesis Testing |
| -- |
Chapter 4: Ask It in the Form of a Question, Please: Developing Questions and Creating Groups |
| -- |
Chapter 5: Are They Apples and Oranges, or Fruit?: Describing Groups |
| -- |
Chapter 6: Getting to Know You: Empirical Qualitative Approaches |
| -- |
Chapter 7: Intelligent Design: Basic Approaches to Design |
| -- |
Chapter 8: Kids, Don't Try This at Home: Experimental Design |
| -- |
Chapter 9: Survey Says: Survey Methodology |
| -- |
Chapter 10: Is It a Boy or a Girl? Are Those the Only Choices?: Content Analysis |
| -- |
Chapter 11: And What Does It All Mean?: Analytic Principles |
| -- |
Chapter 12: The Count Says: Quantitative Approaches |
| -- |
Chapter 13: Who Are You Calling a Deviate?: Group Differences, ANOVA and the F<br/> |
| -- |
Chapter 14: We Need To Have a Talk About Relationships: Correlation, Simple Regression, Multiple Regression |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bracken, Cheryl Campanella. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pask, Elizabeth B. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Dates associated with a name |
1951- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Research |
| -- |
Methodology. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
