Customer relationship management
Shanthi R.,
Customer relationship management R. Shanthi - Chennai; MJP Publishers, c2013. - ix, 248 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1. Customer Relationship Management 2. Operational CRM 3. Analytical CRM 4. Collaborative CRM 5. Relationship Management 6. The CRM Models 7. Electronic Customer Relationship Management (E-CRM) 8. CRM Implementation 9. Applications of CRM in Health Sector 10. Future of CRM
9788180941948 (alk. paper)
Customer relations--Management.
658.812 / SHA
Customer relationship management R. Shanthi - Chennai; MJP Publishers, c2013. - ix, 248 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1. Customer Relationship Management 2. Operational CRM 3. Analytical CRM 4. Collaborative CRM 5. Relationship Management 6. The CRM Models 7. Electronic Customer Relationship Management (E-CRM) 8. CRM Implementation 9. Applications of CRM in Health Sector 10. Future of CRM
9788180941948 (alk. paper)
Customer relations--Management.
658.812 / SHA