Customer relationship management R. Shanthi
Material type: TextLanguage: English Publication details: Chennai; MJP Publishers, c2013.Description: ix, 248 p. : ill. ; 24 cmISBN:- 9788180941948 (alk. paper)
- 658.812 22 SHA
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.812 SHA (Browse shelf(Opens below)) | Available | 37039 |
1. Customer Relationship Management 2. Operational CRM 3. Analytical CRM 4. Collaborative CRM 5. Relationship Management 6. The CRM Models 7. Electronic Customer Relationship Management (E-CRM) 8. CRM Implementation 9. Applications of CRM in Health Sector 10. Future of CRM
Includes bibliographical references and index.
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