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Customer relationship management R. Shanthi

By: Material type: TextTextLanguage: English Publication details: Chennai; MJP Publishers, c2013.Description: ix, 248 p. : ill. ; 24 cmISBN:
  • 9788180941948 (alk. paper)
Subject(s): DDC classification:
  • 658.812 22 SHA
Online resources:
Contents:
1. Customer Relationship Management 2. Operational CRM 3. Analytical CRM 4. Collaborative CRM 5. Relationship Management 6. The CRM Models 7. Electronic Customer Relationship Management (E-CRM) 8. CRM Implementation 9. Applications of CRM in Health Sector 10. Future of CRM
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.812 SHA (Browse shelf(Opens below)) Available 37039

1. Customer Relationship Management 2. Operational CRM 3. Analytical CRM 4. Collaborative CRM 5. Relationship Management 6. The CRM Models 7. Electronic Customer Relationship Management (E-CRM) 8. CRM Implementation 9. Applications of CRM in Health Sector 10. Future of CRM

Includes bibliographical references and index.

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