Burns, Paul, 1949-

Corporate entrepreneurship : innovation and strategy in large organizations / Paul Burns. - 3rd ed. - Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013. - xxv, 499 p. : ill. ; 25 cm.

Previous ed.: 2008.

Includes bibliographical references (p. 485-488) and indexes.

Part 1: Entrepreneurship --
The entrepreneurial revolution --
Entrepreneurial DNA --
Part 2: Organizational architecture --
Entrepreneurial architecture --
Becoming an entrepreneurial leader --
Constructing the entrepreneurial culture --
Building the organization structure --
Part 3: Management --
Managing the entrepreneurial organization --
Encouraging intrapreneurship and corporate venturing --
Part 4: Strategy --
Developing strategy --
Creating competitive advantage in mature markets --
Building value through acquisitions and diversification --
Part 5: Creativity and innovation --
Exploiting innovation --
Generating creative ideas --
The architecture of corporate entrepreneurship.

9780230304031 (pbk.) 9781137483669


Entrepreneurship.
Creative ability in business.
Organizational change
Technological innovations
Industrial management.--Management.--Management.

658.421 / BUR

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