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Corporate entrepreneurship : innovation and strategy in large organizations / Paul Burns.

By: Burns, Paul | , 1949-.
Material type: materialTypeLabelBookPublisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Edition: 3rd ed.Description: xxv, 499 p. : ill. ; 25 cm.ISBN: 9780230304031 (pbk.); 9781137483669.Subject(s): Entrepreneurship | Creative ability in business | Organizational change | Technological innovations | Industrial management | -- Management | -- ManagementDDC classification: 658.421
Contents:
Part 1: Entrepreneurship -- The entrepreneurial revolution -- Entrepreneurial DNA -- Part 2: Organizational architecture -- Entrepreneurial architecture -- Becoming an entrepreneurial leader -- Constructing the entrepreneurial culture -- Building the organization structure -- Part 3: Management -- Managing the entrepreneurial organization -- Encouraging intrapreneurship and corporate venturing -- Part 4: Strategy -- Developing strategy -- Creating competitive advantage in mature markets -- Building value through acquisitions and diversification -- Part 5: Creativity and innovation -- Exploiting innovation -- Generating creative ideas -- The architecture of corporate entrepreneurship.
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General Books General Books CUTN Central Library

This is a searchable open catalogue of all library of the Central University of Tamil Nadu.

Medicine, Technology & Management
Non-fiction 658.421 BUR (Browse shelf) Available 36983

Previous ed.: 2008.

Part 1: Entrepreneurship --
The entrepreneurial revolution --
Entrepreneurial DNA --
Part 2: Organizational architecture --
Entrepreneurial architecture --
Becoming an entrepreneurial leader --
Constructing the entrepreneurial culture --
Building the organization structure --
Part 3: Management --
Managing the entrepreneurial organization --
Encouraging intrapreneurship and corporate venturing --
Part 4: Strategy --
Developing strategy --
Creating competitive advantage in mature markets --
Building value through acquisitions and diversification --
Part 5: Creativity and innovation --
Exploiting innovation --
Generating creative ideas --
The architecture of corporate entrepreneurship.

Includes bibliographical references (p. 485-488) and indexes.

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