Social marketing in India /
Deshpande, Sameer.
Social marketing in India / Sameer Deshpande, Nancy R. Lee. - New Delhi : SAGE, 2013 - xiii, 424 pages : illustrations ; 25 cm
Includes bibliographical references and indexes.
I: UNDERSTANDING SOCIAL MARKETING II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS IV: DEVELOPING SOCIAL MARKETING STRATEGIES V: MANAGING SOCIAL MARKETING PROGRAMS
This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing Read more...
9788132113577 (pbk. : alk. paper)
Social marketing--India.
361.00688 / DES
Social marketing in India / Sameer Deshpande, Nancy R. Lee. - New Delhi : SAGE, 2013 - xiii, 424 pages : illustrations ; 25 cm
Includes bibliographical references and indexes.
I: UNDERSTANDING SOCIAL MARKETING II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS IV: DEVELOPING SOCIAL MARKETING STRATEGIES V: MANAGING SOCIAL MARKETING PROGRAMS
This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing Read more...
9788132113577 (pbk. : alk. paper)
Social marketing--India.
361.00688 / DES