MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01577cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190904105855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130905s2013 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788132113577 (pbk. : alk. paper) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
361.00688 |
| Edition number |
23 |
| Item number |
DES |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Deshpande, Sameer. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing in India / |
| Statement of responsibility, etc |
Sameer Deshpande, Nancy R. Lee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
SAGE, |
| Date of publication, distribution, etc |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 424 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
I: UNDERSTANDING SOCIAL MARKETING |
| -- |
II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT |
| -- |
III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS |
| -- |
IV: DEVELOPING SOCIAL MARKETING STRATEGIES |
| -- |
V: MANAGING SOCIAL MARKETING PROGRAMS |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
<br/>This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing Read more... |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Geographic subdivision |
India. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Dates associated with a name |
1945- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
