International marketing :
Onkvisit, Sak.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. - 5th ed. - London ; New York : Routledge, 2009. - xxvi, 710 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
PART I:OVERVIEW OF WORLD BUSINESS PART II:WORLD MARKET ENVIRONMENT PART III:PLANING FOR INTERNATIONAL MARKETING PART IV:INTERNATIONAL MARKETING DICISIONS PART V:FINANCIAL DECISIONS
Written to enable managers and scholars to meet real international challenges, this volume provides a foundation for the explanation, prediction and control of international marketing. The fifth edition includes new case studies and is accompanied by a fully updated website
0415772613 (hardback) 9780415772617 (hardback) 0415772621 (pbk.) 9780415772624 (pbk.) 0203930061 (ebk.) 9780203930069 (ebk.)
Export marketing.
Export marketing--Management.
658.84 / ONK
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. - 5th ed. - London ; New York : Routledge, 2009. - xxvi, 710 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
PART I:OVERVIEW OF WORLD BUSINESS PART II:WORLD MARKET ENVIRONMENT PART III:PLANING FOR INTERNATIONAL MARKETING PART IV:INTERNATIONAL MARKETING DICISIONS PART V:FINANCIAL DECISIONS
Written to enable managers and scholars to meet real international challenges, this volume provides a foundation for the explanation, prediction and control of international marketing. The fifth edition includes new case studies and is accompanied by a fully updated website
0415772613 (hardback) 9780415772617 (hardback) 0415772621 (pbk.) 9780415772624 (pbk.) 0203930061 (ebk.) 9780203930069 (ebk.)
Export marketing.
Export marketing--Management.
658.84 / ONK