MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01766cam a2200361 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190904112021.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071130s2009 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415772613 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415772617 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415772621 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415772624 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0203930061 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780203930069 (ebk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
22 |
| Item number |
ONK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Onkvisit, Sak. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing : |
| Remainder of title |
strategy and theory / |
| Statement of responsibility, etc |
Sak Onkvisit and John J. Shaw. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 710 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
PART I:OVERVIEW OF WORLD BUSINESS |
| -- |
PART II:WORLD MARKET ENVIRONMENT |
| -- |
PART III:PLANING FOR INTERNATIONAL MARKETING |
| -- |
PART IV:INTERNATIONAL MARKETING DICISIONS |
| -- |
PART V:FINANCIAL DECISIONS |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Written to enable managers and scholars to meet real international challenges, this volume provides a foundation for the explanation, prediction and control of international marketing. The fifth edition includes new case studies and is accompanied by a fully updated website |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shaw, John J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip085/2007048946.html">http://www.loc.gov/catdir/toc/ecip085/2007048946.html</a> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Management. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
