Essentials of advertising /
Cluley, Robert,
Essentials of advertising / Robert Cluley. - Kogan Page, 2017. - x, 226 pages : illustrations ; 24 cm
Includes bibliographical references and index.
The essentials of advertising: what are advert -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- The medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Where next? the new essentials of advertising --
9780749478391
Advertising.
Advertising--Social aspects.
659.1 / CLU
Essentials of advertising / Robert Cluley. - Kogan Page, 2017. - x, 226 pages : illustrations ; 24 cm
Includes bibliographical references and index.
The essentials of advertising: what are advert -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- The medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Where next? the new essentials of advertising --
9780749478391
Advertising.
Advertising--Social aspects.
659.1 / CLU