Essentials of advertising / (Record no. 31917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01410cam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UkOxU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200518125832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161004s2017 enka b 001|0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749478391 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780749478407 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | CLU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cluley, Robert, |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of advertising / |
| Statement of responsibility, etc | Robert Cluley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 226 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Title | The essentials of advertising: what are advert -- |
| -- | Big questions : advertising, communication, rhetoric and persuasion -- |
| -- | Art or science : what do legendary advertisers think about advertising? -- |
| -- | Work, agencies and contexts : organizational perspectives on advertising -- |
| -- | Information and value : the economics of advertising -- |
| -- | The hierarchy of effects : the psychology of advertising -- |
| -- | The society of the spectacle : the sociology of advertising -- |
| -- | The magic system : cultural studies of advertising -- |
| -- | The medium is the message : media studies and advertising -- |
| -- | The distorted mirror : advertising and ethics -- |
| -- | Where next? the new essentials of advertising -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Social aspects. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 18/05/2020 | 659.1 CLU | 40131 | 18/05/2020 | 18/05/2020 | General Books |