Marketing Research :
Zikmud, William.
Marketing Research : Second Asia - Pacific Edition/ William G Zikmund et. al. - 2nd ed. - South Melbourne, Vic. : Cengage Learning, 2011. - xxv, 592 pages : illustrations ; 26 cm.
I. Introduction to the research process -- II. Defining the problem -- III. Planning the research design IV. Planning the sample -- V. Collecting the data -- VI. Analysing the data -- VII. Formulating conclusions and writing the final report --
"Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels."--Back cover.
9780170183345
Marketing research -- Textbooks.
658.83 / ZIK
Marketing Research : Second Asia - Pacific Edition/ William G Zikmund et. al. - 2nd ed. - South Melbourne, Vic. : Cengage Learning, 2011. - xxv, 592 pages : illustrations ; 26 cm.
I. Introduction to the research process -- II. Defining the problem -- III. Planning the research design IV. Planning the sample -- V. Collecting the data -- VI. Analysing the data -- VII. Formulating conclusions and writing the final report --
"Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels."--Back cover.
9780170183345
Marketing research -- Textbooks.
658.83 / ZIK