MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01233nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201008104833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201008b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780170183345 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.83 |
| Item number |
ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmud, William. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Research : |
| Remainder of title |
Second Asia - Pacific Edition/ |
| Statement of responsibility, etc |
William G Zikmund et. al. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
South Melbourne, Vic. : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 592 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
I. Introduction to the research process -- |
| -- |
II. Defining the problem -- |
| -- |
III. Planning the research design |
| -- |
IV. Planning the sample -- |
| -- |
V. Collecting the data -- |
| -- |
VI. Analysing the data -- |
| -- |
VII. Formulating conclusions and writing the final report -- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels."--Back cover. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research -- Textbooks. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
