Research methods : for the behavioral sciences /
Stangor Charles
Research methods : for the behavioral sciences / Charles Stangor - 5th ed. - India : Cengage , 2015. - 452p. : ill ;
Introduction to Research
Developing the Research Hypothesis
Ethics in Research
Measures
Reliability and Validity
Surveys and Sampling
Naturalistic Methods
Hypothesis Testing and Inferential Statistics
Correlational research designs
Experimental research: One-way designs
Experimental research: Factorial designs
Experimental control and Internal validity
External Validity
Quasi-Experimental research designs
This textbook is designed for students and professionals in the behavioral sciences (such as psychology, sociology, etc.) who need to understand and apply research methods. It provides comprehensive coverage of various research methodologies, including:
Experimental methods: Designs where variables are manipulated to determine cause-and-effect relationships.
Non-experimental methods: Approaches like descriptive research, correlational studies, surveys, and naturalistic observation, which aim to describe and explore relationships without direct manipulation of variables.
Quasi-experimental research designs: Studies that resemble experimental designs but lack random assignment.
9789353500412
Marketing research
Marketing—Research—Methodology
Statistical methods in marketing
658.83 / CHA
Research methods : for the behavioral sciences / Charles Stangor - 5th ed. - India : Cengage , 2015. - 452p. : ill ;
Introduction to Research
Developing the Research Hypothesis
Ethics in Research
Measures
Reliability and Validity
Surveys and Sampling
Naturalistic Methods
Hypothesis Testing and Inferential Statistics
Correlational research designs
Experimental research: One-way designs
Experimental research: Factorial designs
Experimental control and Internal validity
External Validity
Quasi-Experimental research designs
This textbook is designed for students and professionals in the behavioral sciences (such as psychology, sociology, etc.) who need to understand and apply research methods. It provides comprehensive coverage of various research methodologies, including:
Experimental methods: Designs where variables are manipulated to determine cause-and-effect relationships.
Non-experimental methods: Approaches like descriptive research, correlational studies, surveys, and naturalistic observation, which aim to describe and explore relationships without direct manipulation of variables.
Quasi-experimental research designs: Studies that resemble experimental designs but lack random assignment.
9789353500412
Marketing research
Marketing—Research—Methodology
Statistical methods in marketing
658.83 / CHA