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Media handbook : a complete guide to advertising media selection, planning, research, and buying /

Katz, Helen

Media handbook : a complete guide to advertising media selection, planning, research, and buying / - 8th ed. - United Kingdom : Taylor and Francis, 2022. - xxi, 228p.; pbk

ISBN: 9780367775568

Subjects--Topical Terms:
Media planning

Dewey Class. No.: 659 / KAT

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