Media handbook : (Record no. 47830)

MARC details
000 -LEADER
fixed length control field 00503nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260122095439.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260121s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367775568
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number KAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen
245 #0 - TITLE STATEMENT
Title Media handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc United Kingdom :
Name of publisher, distributor, etc Taylor and Francis,
Date of publication, distribution, etc 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 228p.; pbk
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection code Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition
22/01/2026   659 KAT 53573 22/01/2026 Text Books       Non-fiction   CUTN Central Library CUTN Central Library Medicine, Technology & Management 22/01/2026 Shanti Books, Chennai - Invoice No. - 1673 on 06-03-2025