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Better mousetrap : brand invention in a media democracy /

Pont, Simon

Better mousetrap : brand invention in a media democracy / Simon Pont - London : Kogan Page, 2013. - x, 285 p.; pbk

ISBN: 9780749466213

Subjects--Topical Terms:
Advertising
Brand management
Consumer behavior
Digital media (Better World Books)
Marketing communication
Media studies
Branding

Dewey Class. No.: 658.827 / PON

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