Better mousetrap : (Record no. 51249)

MARC details
000 -LEADER
fixed length control field 00680nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429111859.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749466213
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number PON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pont, Simon
245 #0 - TITLE STATEMENT
Title Better mousetrap :
Remainder of title brand invention in a media democracy /
Statement of responsibility, etc Simon Pont
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent x, 285 p.; pbk
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital media (Better World Books)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/04/2026 Kiran Book Centre, Bengaluru - Invoice No. 302/25-26 on 11-02-2026   658.827 PON 56115 29/04/2026 29/04/2026 Text Books