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Advertising and promotion : an integrated marketing communications /

Ahamad, Fardeen

Advertising and promotion : an integrated marketing communications / Fardeen Ahamad - New Delhi : Bio Green Books, 2024. - x, 198 p.; hb

ISBN: 9789389183887

Subjects--Topical Terms:
Advertising
Promotion
Marketing management

Dewey Class. No.: 659 / AHA

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