Advertising and promotion : (Record no. 51315)

MARC details
000 -LEADER
fixed length control field 00579nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429111908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789389183887
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number AHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ahamad, Fardeen
245 #0 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications /
Statement of responsibility, etc Fardeen Ahamad
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Bio Green Books,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent x, 198 p.; hb
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ahamad, Zahra
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/04/2026 Shanti Books, Chennai - Invoice No. 3100 on 09-02-2026   659 AHA 56258 29/04/2026 29/04/2026 Text Books