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Artificial intelligence for marketing management /

Thaichon, Park

Artificial intelligence for marketing management / Park Thaichon - United Kingdom : Routledge, 2023. - xi, 205 p.; hb - Routledge studies in marketing .

ISBN: 9781041203148

Subjects--Topical Terms:
Artificial intelligence
Marketing management
Management

Dewey Class. No.: 658.00285 / THA

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