Artificial intelligence for marketing management / (Record no. 51322)

MARC details
000 -LEADER
fixed length control field 00621nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429111909.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781041203148
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.00285
Item number THA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thaichon, Park
245 #0 - TITLE STATEMENT
Title Artificial intelligence for marketing management /
Statement of responsibility, etc Park Thaichon
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc United Kingdom :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 205 p.; hb
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Routledge studies in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Artificial intelligence
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Quach, Sara
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction CUTN Central Library CUTN Central Library Medicine, Technology & Management 29/04/2026 Shanti Books, Chennai - Invoice No. 3100 on 09-02-2026   658.00285 THA 56267 29/04/2026 29/04/2026 Text Books