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Integrated advertising promotion and marketing : communicating in a digital world /

Mishra, Anubhav

Integrated advertising promotion and marketing : communicating in a digital world / Anubhav Mishra - 1st ed. - New York : Routledge, 2024. - xvi, 366 p.; hb

ISBN: 9781032780962

Subjects--Topical Terms:
Digital marketing
Marketing communication
Promotion
Advertising

Dewey Class. No.: 659 / MIS

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